In the wake of the Manchester riots Marketing Manchester (who I work for, although this post is purely me voicing my own views), Manchester Arndale and Manchester City Council initiated a campaign to combat both the negative financial effects and negative perception caused by the violence on the city.
The riots were a huge crisis in terms of PR and like most PR crises had to be responded to very quickly to a) aggregate the positive views of the city that most people were voicing in direct response and b) get people back into the city spending their money (yes yes, the ugly capitalistic side of modern life).
The campaign used Facebook and Twitter to promote the constructive messages being broadcast by individuals and businesses. It used the Manchester version of Milton Glaser's famous I 'heart' NY logo to create an identity for the campaign:
The campaign has been successful with over 20,000 people liking the Facebook page, over 37,900 people tweeting the hash-tag #ilovemcr, two well-attended events and lots of support from Mancunians (and non-Mancunians).
However, people are now starting to blog/tweet on how the campaign didn't work. The main issue being raised that if Manchester is such a unique city and does "things differently" why did we use the logo above?
My main response to this is a question to you:
Can you create a logo with that much emotional resonance (and in itself a call to action) in two days and in those two days, can you get that logo branded onto thousands of posters, hundreds of t-shirts and thousands of other promotional items? If you can then I would seriously like to work with you.
My second response is also a question to you:
You were asked at the time to get involved and help out the city that you are part of and has supported you. Why didn't you get involved or at least make suggestions then if you have such a strong opinion now?